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Why Most University Websites Are Not Optimal — And How to Fix It

Cal Barton
31 Oct 2025
•
3 min read
Introduction

Every year, universities spend significant amounts attracting prospective students to their websites. Yet a large percentage of those students leave and don’t return.

The Problem
  • Research shows 40% of website-generated student emails never get a reply.
  • The rest often wait 3–14 days for answers.
  • Meanwhile, 70% of students expect instant answers online.

When those expectations aren’t met, students move on — often to another school that does respond.

The Fix

The right AI-powered chatbot ensures every inquiry gets an instant, accurate reply. By ingesting information from your university’s entire website along with the answers you want to your FAQs (frequently asked questions), crafted responses to complex questions (for example – what scholarships do you offer?) and lead qualification questions you want the chatbot to ask, Julia provides 24/7 support.

The Result

Universities using AI responders report:

  • +15–25% more inquiries from their website.
  • Faster conversion from inquiries to applications.
  • Higher student satisfaction from improved responsiveness.

👉 If your admissions team is buried in unanswered emails, an AI responder could be your fastest win.

Watch this demo to see how it works: https://tinyurl.com/Julia-AIBot

Find out more: email cal@global.study

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